The death of traditional television is gradually coming as more and more consumers cut the cord and turn to the Internet for their video consumption.
Since 2010, there has been an explosion in the number of hours global consumers view videos on the Internet. At the same time, the estimated global time viewing television has remained relatively flat. Moreover, YouTube users are now watching one billion hours of content each day, which is on the cusp of surpassing traditional TV with its 1.25 billion hours per day.
Here is a chart from the Wall Street Journal, using data from Zenith, that takes a look at the two formats:
YouTube is certainly the largest video website in the world and is even greater than some of the world’s largest television networks.
Now you know why dinosaur media are trying their hardest going after some of the biggest YouTube stars and Internet celebrities.