Oh, the humanity!
Toblerone, the popular holiday Swiss chocolate bar, is shrinking but the price is remaining the same. Mondelez International announced that the company has changed the bar’s unique appearance by narrowing the triangles and inserting large gaps between spaces.
The reason for this is because of soaring costs.
Right now, the milk chocolate bars come in sizes of 170 grams and 400 grams. Moving forward, Toblerone bars will be 150 grams and 360 grams. By doing this, Mondelez will lower its costs.
You may not be aware of the change in size because it looks the same on the outside.
According to the makers, everything will taste the same. Here is what the makers wrote on Facebook:
“We appreciate the passion of the Toblerone fans around the world. Due to rising costs in making our chocolate, we recently announced a weight reduction in two Toblerone bars. The 400g bar was reduced to 360g and the 170g bar, sold in the UK only, is now 150g. Our other bars remain unchanged. We will never compromise on taste nor our famous Swiss quality and can assure you that the Toblerone recipe hasn’t changed.”
This isn’t the first time that such a thing has happened. You may remember last year when Cadbury’s Dairy Milk bar was getting smaller, while Coca-Cola was charging more for smaller cans.
It isn’t a new phenomenon; it has been going on for years. This is a common practice among businesses. Identified as shrinkflation, it is usually a signal that a sharp increase in price inflation is coming soon.
None dare call it by its true name:
Inflation!