CNBC viewership plunges to lowest viewership since 1991

Is this really surprising? Not at all.

According to the latest Nielsen Media Research data (via The Hill), the business news network, CNBC, has seen its ratings plummet to 152,000 total daily viewers in the third quarter. This is the lowest quarterly level since 1991 for the 28-year-old financial channel.

In 2015, CNBC announced that it would no longer rely on Nielsen ratings to measure its audience levels. CNBC wanted to switch to Cogent so that it could measure out of home viewing, like restaurants, the gym and airports.

So, what is the top rated business television station? Fox Business, the decade-old financial channel, averaged 187,000 total viewers, and “Lou Dobbs Tonight” is the top-rated program on financial television in both the key 25-54 demographic and total viewers.

Zero Hedge has even more bad news for CNBC:

“With markets hitting new record ignoring natural disasters like Hurricanes Harvey and Irma, and rising tensions with North Korea, FBN closed out the month of September with its 11th monthly win over CNBC. Curiously, CNBC remains the only business channel showing yearly declines, while all other networks have double-digit gains across the board for the year, notably down 14% in Business Day viewers over their performance last year, with 177,000 total viewers.”

What is interesting about this entire trend is that this is further evidence that every anti-Trump establishment is tumbling. CNBC is quite anti-Trump and now it is suffering for that vehement stance.

The Trump base seems to be alive and well and is voting with its wallet.