After news that President Donald Trump’s 2016 campaign followed the same playbook as former President Barack Obama’s 2012 campaign, just using Cambridge Analytica instead, Facebook shares plunged to their lowest levels in about eight months.
Over the last five trading sessions, the stock has plummeted nearly 10 percent to $167, a price unseen since July 2017. At the time of this writing, shares are down 2.9 percent.
Facebook CEO Mark Zuckerberg reportedly saved millions because he sold some of his positions days before the bombshell report went public. His net worth did decline by $5 billion, though.
Meanwhile, the Dow Jones is officially in the red this year as the stock index has slipped 0.19 percent year-to-date. It is recovering with the Dow up about 150 points on Tuesday.
So, what exactly was so bad about the Trump-Facebook-Cambridge story?
Here is Ben Shapiro writing on The Hill:
On Sunday, The Guardian reported on the supposedly nefarious workings of President Trump’s data-gathering team at Cambridge Analytica. The report suggested that Cambridge Analytica had essentially issued questionnaires through a third party; those questionnaires, which were personality quizzes, requested that you use your Facebook login. Cambridge Analytica then compiled data regarding those who completed the quiz and cross-referenced that data with political preferences in order to target potential voters.
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