When you head to the supermarket and you reach for that carton of almond milk, do you think it is sourced from a cow? Or, when you visit a restaurant, and you order a vegetarian burger, do you think it was produced on a farm? Or, when you eat a corn dog, do you use a leash?
Well, that’s what politicians think you’re thinking.
According to new legislation sponsored by Senator Tammy Baldwin (D-WI) and Senator Jim Risch (D-ID), mislabeling non-dairy products is a menace to society. Called the Promote Regular Intake of Dairy Everyday Act (DAIRY PRIDE Act), the politicians say that the practice of labeling non-dairy milk, cheese, and yogurt must come to an end because “consumers deserve to know exactly what they’re putting on the table.”
As if they don’t know already, considering that every product has a list of ingredients.
“Dairy farmers in Wisconsin work tirelessly every day to ensure that their milk meets high standards for nutritional value and quality,” said Senator Baldwin in a statement. “Imitation products have gotten away with using dairy’s good name for their own benefit, which is against the law and must be enforced. Mislabeling of plant-based products as ‘milk’ hurts our dairy farmers. That’s why I’m reintroducing the DAIRY PRIDE Act to take a stand for Wisconsin farmers and the quality products they make.”
While Baldwin and her co-sponsors argue that mislabeling is hurting dairy farmers, it is evident that this is all about the vegan industry taking away market share.
In recent years, beef and dairy sales have fallen as consumers imbibe less steak and cow’s milk. But meat substitutes and non-dairy beverages have climbed as consumers become more health conscious.
This legislation is about protecting a particular industry and proving that civil servants think the population is stupid.
JRATT says
Have you priced steak lately? I was just at Sam’s Club today and RibEye was $12.98 per pound and Filet Mignon was $16.98 per pound. I think that shows why people are eating less beef. I can now go out to eat and not spend much more per person, for a complete steak diner. Time to go to Outback Steakhouse.