How was your Black Friday? Did you get into a fight with a couple of people? Did you stay home trying to find hilarious clips of people being chaotic?
According to a new study by Adobe Analytics, this year’s Black Friday was the second-best single-day shopping for online retailers.
This year, consumers bought $7.4 billion in goods and services, which falls short of the all-time high of $7.9 billion from last year’s Cyber Monday. What makes the report also interesting is that more shoppers felt confident in purchasing big-ticket items.
Meanwhile, brick-and-mortar stores continued to be on the downward path. ShopperTrack released its preliminary numbers and reported a 6.2 percent slide from a year ago, but Thanksgiving Day saw a 2.3 percent jump compared to last year.
The future is clear: Shoppers will eventually do most of their shopping online and the shopping mall and the brick-and-mortar store will go extinct.
“The future is clear: Shoppers will eventually do most of their shopping online and the shopping mall and the brick-and-mortar store will go extinct.”
That is a very stupid and uninformed statement.
1. Shopping for food will almost always be done at brick and mortar stores. Especially produce and meats.
2. There is no way of knowing how many on line purchases were completed with a pick up in store option, so they are really brick and mortar purchases. I and many people I know do it all the time.
3. If I go to a brick and mortar store and check out a TV, then later order it from the stores website, is there not a need for that store.
My point is just looking at on line vs in store purchases, does not tell the whole story. How many of the big ticket items that were purchased on line, were viewed at a store before purchasing. Many times I search on line for stuff, find the best price and then go to the store and make the purchase.