Since the Patient Protection and Affordable Care Act, famously dubbed as Obamacare, was passed a few years ago, there have been numerous reports citing the high costs, the unintended consequences and the ramifications of imposing the healthcare reform law. The costly initiative will lead to job losses, part-time employment, lack of personal choice and the risk of losing present healthcare plans offered by companies.
In order to counter these negative studies and projections, the Obama administration will go on a crusade of media propaganda to drive home one important message: Obamacare will benefit all Americans. For the next several months, all cabinet members, White House officials and politicians supporting the healthcare measure will take part in the positive spin on television, social media and in commencement speeches.
BusinessWeek reported Thursday that a few weeks after the president’s re-election victory, President Obama met with roughly 20 senior administration officials at the Roosevelt Room in the White House to discuss the implementation of the healthcare law. What came out of the meeting was a media campaign.
The communications platform will be composed of promotions throughout various social media networks and on popular television networks geared toward younger audiences, such as Spike TV and various sports channels.
Another element of the initiative is to get cabinet and administration officials to utilize commencement speeches as ways to inform graduating students and their parents about the supposed benefits of Obamacare. (The latest commencement speech from the president consisted of him urging graduates to “reject” the voices that warn of government tyranny!)
According to the news outlet, the first phase of this media blitz will begin Friday when President Obama meets with women at the White House, who are scheduled to speak about how the healthcare law has already helped their lives.
An administration aide confirmed that the White House has been spending a large amount of time vetting U.S. Census data to locate the uninsured. Officials discovered that approximately one-third of those aged 18 to 34 live in the states of California, Florida and Texas. This means, these areas will be heavily targeted to urge them to take action by purchasing the subsidized coverage.
The second phase has not yet been made clear, but the news organization found that the White House and the Democratic leadership are worried that the general public is not properly prepared for the arrival of Obamacare, which will commence in the next few months.
Soon after the meeting late last year, Anne Filipic, deputy director of the White House Office of Public Engagement, left the White House in order to establish Enroll America, an organization that focuses on promoting Obamacare enrollment. In April, the White House added a communications strategist, Tara McGuinness. She will focus her efforts on promoting Obamacare.
The White House has also allocated about $8 million (your money) to Weber Shandwick Worldwide, a public relations firm, which will concentrate on promoting the law. Caroline Pearson, a vice president at Avalere Health, a Washington consulting firm, noted, however, that the $8 million figure is not enough money for a nationwide campaign.
“The marketing effort will be crucial in figuring out how many people show up,” said Pearson. “And importantly, whether healthy people show up.”
To see the consequences of Obamacare, take a lot at some of these reports: